PublicSonar’s solution was recognised by the Journal of Emergency Planning Society for “providing the best information at the point of decision-making”. Below you can read more about crisis management in the social media age.
The article, written amidst the Covid-19 uncertainty, elaborates on the importance of effective emergency planning and response. You may ask: “What does it mean to manage a crisis in a digital age?” Well, other than transmitting information between control rooms, coordination centres and operators, it means seeking for innovative ways of connection to those on the ground. In our digital age, this is evermore done via social media. Owing to simplicity, speed or perhaps habit, people intuitively post about incidents on social media.
Knowing this, crisis managers logically ask “How do you manoeuvre the plethora of online information?”.
In short, technological innovation is the one that bridges the gap between the vast amount of messages posted online and the need for a real-time comprehensive situational overview. More so, technology is identified as crucial in the crisis “golden hour”. Namely, the time where crucial decisions are made at the beginning of a crisis define the success of the crisis management cycle. At PublicSonar it is our mission to provide the best information at the point of decision-making: real time, comprehensive, and clearly presented.
If you are interested in how PublicSonar can provide the best information at the point of decision-making for your organisation, email us at email@example.com.
You can read the full article about crisis management in the social media age below.